DIGITAL MARKETING TRAINING

INTRODUCTION

  • Now days all innovation in marketing is done through digital channels. So whether you are a business owner who wants to improve your online engagement or a complete beginner who wants to make career in digital marketing or for additional skill development, this diploma is perfect for you.
  • The diploma in digital marketing will help you develop your skills to undertake effective digital marketing. This qualification provides you with the essential knowledge and skills you need to plan, implement and monitor effective digital marketing campaigns and contribute to operational marketing plans, using the latest digital tools and practices.
  • The course is exclusively designed by digital marketing professionals from industry. This ensures you are receiving the most up-to-date information available during the course of your studies.

COURSE OBJECTIVE

At the end of this course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.

Our Professional Diploma in Digital Marketing will help you to:

  • Gain a clear understanding of the value of Digital Marketing and why it is a vital component of your overall marketing strategy.
  • Plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns.
  • Integrate your Digital Marketing plans into your overall marketing strategy.
  • Drive new visitor traffic to your website while improving online conversion rates.
  • Understand how Digital Marketing can help you grow your business, domestically and internationally.
  • Identify various online applications and resources that can help build effective and profitable websites.
  • Measure and analyse the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts.

WHO CAN JOIN THIS COURSE?

  • Students seeking for an attractive career and want to upskill in Digital Marketing
  • Entrepreneurs to enhance the business visibility and sales
  • Freelancers
  • Working professionals from advertising , marketing, information technology, sales, or business development who wants to specialize in Digital Marketing or get more out of their Digital channels
  • Marketers who want to fast-track their career or improve their position in the market-place
  • Business owners who need to maximise online channels for growing their business

CAREER OPPORTUNITIES

You can work as Digital Marketing Manager, SEO Manager, SEM Specialist and Digital Sales Executive, Social Media , Email Marketing, Web Analytics etc, work as a Freelancer or support your own business. One must know all about all the Digital Marketing techniques because SEO, SEM, Email Marketing and Social Media Marketing are interrelated.

WHAT OUR COURSE COVERS?

  • Search Engine Optimisation (SEO)
  • Web Analytics
  • Search Engine Marketing (SEM)
  • Pay Per Click (PPC)
  • Display Advertisement
  • Affiliate Marketing, E-mail Marketing
  • Social Media Optimisation (SMO)
  • Social Media Marketing (SMM)